Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simple to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
Podcast
This Week In Location Based Marketing - Episode # 65

When: February 20th, 2012
Featuring: Twitter + Amex, Egypt's Nasy, Sony Ericsson, Uniiverse, Glamour Magazine, SpaceCurve, Opera Software and JiWire. Product: Pressly

Case Study
Lemon - ING New York Marathon

A case study prepared for the LBMA by Lemon. Explores recent application of their mobile app for the ING New York Marathon

Weekly Poll
Would you as a parent be more open to giving your child a cell phone if you knew you could track their location?
Yes (100%)
No (0%)
Total votes: 6